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Elevate Hakim Optical into Canada’s Premier Digital Vision Brand
A complete digital transformation — brand identity, high-performance website, e-commerce, SEO, and social media — designed to convert visitors into loyal customers across every Canadian market.
Brand Book Packages
A complete visual identity system built for modern retail. Delivered as a premium PDF and full source file library.
Essentials
Delivered in 1 week
Core identity system to establish your visual language quickly and professionally.
- Logo suite (primary, reversed, icon mark)
- Brand color palette — HEX, RGB, CMYK, Pantone
- Typography system (2 typefaces + hierarchy)
- Basic usage guidelines (do’s & don’ts)
- Brand voice & tone overview
- 10-page premium PDF brand book
- 2 revision rounds
- All source files (AI, EPS, PNG, SVG)
Professional
Delivered in 3 weeks
Full brand identity for multi-location retail. Covers digital, print, and in-store materials.
- Everything in Essentials
- Extended logo system (seasonal & campaign variants)
- Brand pattern & texture library
- Photography & imagery direction guide
- Icon & graphic element system
- In-store signage & retail templates
- Social media template kit (5 formats)
- 25-page PDF brand book
- 3 revision rounds
- Brand strategy positioning 1-pager
Enterprise
Delivered in 5 weeks
Complete brand system for national retail chains — every touchpoint, from digital to OOH.
- Everything in Professional
- Full brand strategy & market positioning
- Competitor brand audit & differentiation map
- Customer persona development
- Campaign visual framework (seasonal)
- OOH & print advertising system
- Full digital asset library
- Animated logo & motion guidelines
- 45-page PDF brand book + web version
- Unlimited revisions (60-day window)
- Brand rollout implementation plan
Website Design Packages
Mobile-first, SEO-optimized websites built for performance. From focused landing pages to full enterprise platforms.
Business
A professional, conversion-ready website for a single location or focused campaign.
- Up to 20 custom landing pages
- Custom WordPress or Elementor build
- Mobile-first, fully responsive design
- On-page SEO setup (meta, schema, sitemap)
- Google Analytics 4 + Search Console
- Contact form + appointment booking
- Store locator (single location)
- Core speed optimization (LCP < 2.5s)
- 30-day post-launch support
Growth
Full multi-location website with advanced UX, booking flow, and premium brand expression.
- Up to 50 custom pages including location pages
- Custom UI design aligned to brand book
- Multi-location store locator with maps & hours
- Online eye exam booking system
- Frame & lens product showcase gallery
- Blog / news section for SEO content
- CRM integration (HubSpot or Zoho)
- Core Web Vitals optimization
- Heatmap & session recording setup
- 60-day post-launch support
Enterprise
National-scale website with full e-commerce, franchise pages, and enterprise integrations.
- Up to 200 pages + franchise/location system
- Virtual try-on / AR frame viewer integration
- Patient portal & vision plan checker
- Multi-language support (EN/FR for Quebec)
- SAP / NetSuite ERP integration
- Advanced schema markup & GEO SEO
- AODA / WCAG 2.1 accessibility compliance
- Salesforce CRM full integration
- CI/CD pipeline & staging environment
- 90-day post-launch support + SLA
E-Commerce Packages
Every package includes 3 smart call-to-action types — built for eyewear retail and multi-location discovery.
Launch
Core online store for frames, accessories, and lens packages. All 3 CTA types included.
- Up to 200 products with color & size variants
- 3 CTA types: More Info / Find Locations / Add to Cart
- Shopify or WooCommerce setup
- Custom checkout with brand styling
- Prescription upload functionality
- Payment gateway (Stripe, PayPal, Interac)
- Shipping rules & Canadian tax config
- Order confirmation & tracking emails
- Google Shopping feed setup
- Basic inventory management
Scale
Advanced store with loyalty, B2B portal, and full automation. 500 products with smart filters.
- Everything in Launch
- Up to 500 products + advanced smart filters
- Lens builder / prescription configurator
- B2B wholesale portal (corporate eye programs)
- Loyalty & rewards program integration
- Abandoned cart recovery automation
- Product review & rating system
- Upsell & cross-sell engine
- Multi-channel sync (in-store POS + online)
- CRM + email marketing integration
National
Full enterprise e-commerce for national chains — ERP sync, vision plan integration, and automation.
- Everything in Scale
- From 1,200+ products, unlimited categories
- Vision insurance / benefits plan integration
- Virtual try-on (AR glasses overlay)
- SAP / NetSuite ERP real-time sync
- Franchise revenue split system
- Multi-warehouse inventory management
- Custom analytics & conversion dashboard
- Automated reorder & lens lab API
- Dedicated PM + 90-day post-launch support
SEO Retainer Packages
Technical SEO, GEO-targeted content, and AI-powered optimization. Month-to-month retainers that compound results over time.
Local SEO
per month
Single location coverage
Dominate local search and Google Maps for a single Hakim Optical location.
- Google Business Profile optimization
- Local keyword research & targeting
- Monthly on-page SEO (up to 10 pages)
- 2 SEO blog articles per month
- Local citation building (15/month)
- NAP consistency audit & cleanup
- Review management strategy
- Competitor local rank tracking
- Monthly GSC + GA4 performance report
Multi-Location SEO
per month
3–10 locations covered
GEO-targeted content, technical SEO, and AI keyword clustering for 3–10 Hakim locations.
- Everything in Local SEO
- Up to 10 location pages, fully optimized
- Technical SEO monthly audit & fixes
- 4 SEO blog articles per month
- AI-powered keyword clustering (GEO + intent)
- GEO / AI search optimization (SGE, AEO)
- Schema markup (LocalBusiness, Product, FAQ)
- Backlink outreach (5 quality links/month)
- Ahrefs rank tracking dashboard
- Quarterly strategy review call
National SEO
per month
Full national network
Full-scale national SEO for the entire Hakim Optical Canada network. Rank in every market.
- Everything in Multi-Location
- Unlimited location pages
- 8 long-form SEO articles per month
- PR & digital outreach (10+ backlinks/month)
- English + French SEO (Quebec)
- Core Web Vitals monthly tuning
- E-commerce SEO (category & product pages)
- AI/GEO visibility (ChatGPT, Perplexity, Bing)
- Weekly executive performance dashboard
- Dedicated SEO strategist assigned
Minimum 3-month commitment recommended for measurable results. Ad spend is separate from retainer fees. All prices CAD + HST.
All Packages – Pricing at a Glance
Brand book, website design, e-commerce, SEO, and social media — all benchmarked to the 2026 Canadian market.
Suggested bundles
Launch Bundle
Get online fast with a solid brand foundation and local visibility.
- Brand Book Essentials$2,200
- Website Business (20 pages)$3,800
- E-Commerce Launch$2,990
- Local SEO / month$670
- Social Presence / month$1,500
Setup total
$8,990
+ $2,170/mo ongoing
Growth Bundle
The ideal starting point for a multi-location retailer ready to scale.
- Brand Book Professional$4,700
- Website Growth (50 pages)$5,600
- E-Commerce Scale$5,800
- Multi-Location SEO / mo$1,400
- Social Growth / month$3,200
Setup total
$16,100
+ $4,600/mo ongoing
National Bundle
Full national-scale rollout for the complete Hakim Optical Canada network.
- Brand Book Enterprise$5,800
- Website Enterprise (200 pg)$7,800
- E-Commerce National$12,800
- National SEO / month$2,900
- Social Dominate / month$5,500
Setup total
$26,400
+ $8,400/mo ongoing
Ready to Transform
Hakim Optical’s
Digital Presence?
The strategy is clear. The packages are built. The next step is a 30-minute discovery call where we align on scope, timeline, and the right package combination for your growth goals.
Schedule a Discovery Meeting
A focused 30-minute strategy session to discuss your goals, walk through the packages, and build a custom roadmap — no obligation, no pressure.
- Review the right package tier for Hakim Optical’s current stage
- Discuss delivery timeline and project kickoff schedule
- Get a custom bundle recommendation with projected ROI
- Walk through the brand book and website mockups already created
- Align on SEO and social media strategy for your key Canadian markets
30-Min Discovery Call
Review your goals, walk through the proposal, and align on the right starting package.
Custom Proposal Ready
A tailored package recommendation with pricing, deliverables, and timeline — sent within 24 hours.
Project Kickoff
Signed agreement, onboarding, and your dedicated project manager — all within the first week.
Social Media Packages
Consistent, on-brand content posted weekly across all major platforms — with creative direction built for optical retail.
Presence
per month
12 posts / month — 3 per week
Maintain an active, branded presence on core channels. Great for a single location.
- 2 social channels (Instagram + Facebook)
- 12 branded posts per month (3/week)
- Google Business posts (4/month)
- Branded graphics & captions included
- Hashtag research & optimization
- Monthly content calendar
- Community management (Mon–Fri)
- 1 story series per week
- Monthly analytics report
Get StartedGrowth
per month
20 posts / month — 5 per week
Multi-channel strategy with Reels, TikTok, and paid social boost. Ideal for growing chains.
- 4 social channels (IG, FB, TikTok, LinkedIn)
- 20 posts across all channels (5/week)
- 4 Reels / TikTok short-form videos per month
- Paid social ad management (up to $1,500 ad spend)
- Influencer outreach (2 micro-influencers/month)
- Story series + highlights management
- Seasonal campaign creative (sale events)
- Competitor benchmarking report
- Bi-weekly strategy check-in call
Select This PlanDominate
per month
30+ posts / month — daily coverage
Full-service national social media with video, influencer campaigns, and paid ads at scale.
- 6 channels (IG, FB, TikTok, LinkedIn, Pinterest, YouTube Shorts)
- 30+ posts per month (daily coverage)
- 8 Reels / TikTok + 4 YouTube Shorts per month
- Paid social management (up to $5,000 ad spend)
- Monthly brand photoshoot creative direction
- Influencer campaign (4–6 creators/month)
- UGC (user-generated content) strategy
- Franchise location social kit & templates
- Weekly performance dashboard
- Dedicated social media manager
Get StartedAll packages include weekly scheduled posting. Ad spend is separate from management fees. Prices in CAD + HST.